As the competition in the beer industry enters a new stage of simultaneous quality improvement and increment, in order to achieve new development goals, it is obvious that more technological upgrades and product upgrades are needed to empower. What are the hot spots in the beer industry recently, let's take a look!
According to the "Guiding Opinions on the Development of China's Wine Industry during the 14th Five-Year Plan", the development goal of my country's beer industry is to reach 38 million kiloliters by 2025. As the competition in the beer industry has entered a new stage of simultaneous quality improvement and increment, in order to achieve new development goals, it is obvious that more technological upgrades and product upgrades are needed to empower. What are the hot spots in the beer industry recently, let's take a look!
China Resources Heineken Beer Invests in New Production Base
On April 29, the People's Government of Tong'an District, Xiamen City and China Resources Snow Beer (China) Co., Ltd. signed a project cooperation agreement, planning to build a China Resources Heineken Beer production base in Xiangping West Area, and the Heineken Regional Sales Headquarters will also be located in Tong'an. It is reported that the total investment of the beer production base invested this time is 1.28 billion, and it is expected to cover an area of 220 mu. After the subsequent super beer production line is completed and put into operation, the annual beer production capacity will reach 400,000 kiloliters.
Jinlongquan seizes the highland of beer industry with technological innovation
In April not long ago, InBev Jinlongquan Beer (Hubei) Co., Ltd., which originated in Jingmen, Hubei, held its annual innovation and technology conference. ”, “Turn waste into treasure to improve refrigeration capacity and efficiency” and other 30 innovative projects were commended, showing the confidence and determination of the company to attach great importance to scientific and technological innovation. At the meeting, it was also announced that the research experience base built on the company's craft brewing workshop - the craft brewing hall officially opened, self-service beer machines, special beer vending machines, visible craft beer production lines, etc., will bring people A new experience in industrial tourism.
Tsingtao Brewery Announces First Quarterly Report
Recently, Tsingtao Brewery announced the first quarter report of 2022. During the reporting period, the operating income was 9.208 billion yuan, an increase of 3.14% over the same period last year; the net profit attributable to shareholders of the listed company was 1.126 billion yuan, an increase of 10.20% year-on-year.
It is worth noting that, according to the news of the first quarter performance briefing held by Tsingtao Brewery, the sales volume of Tsingtao Brewery's mid-to-high-end products in the first quarter of this year increased by more than 10%. Centennial Journey, Centennial Fortune, I Legend, etc., as ultra-high-end products created by Tsingtao Brewery integrating traditional beer craftsmanship and modern consumption concepts, have shown strong vitality, with sales reaching about 200,000 bottles in the first quarter.
Xi'an Hans Group Tsingtao Beer White Beer successfully rolled off the production line
After Tsingtao Brewery Xi'an Hans Group Co., Ltd. started the white beer production plan in early April, after a period of preparation, when Tsingtao Beer Xi'an Hans Group Co., Ltd. ushered in the relocation of the new factory for one year, Tsingtao Beer White Beer 500ml The production line for packaging products in cans was successfully rolled off.
It is understood that the concentration of Tsingtao white beer is 4.1% vol, and the product adopts new packaging, which is more youthful and fashionable; through the transformation of the production process, the white beer has rich and dense foam, with fresh fruity and malt aromas. With the successful offline of Xi'an Tsingtao White Beer this time, it is not only a high-quality performance under the optimization and upgrading of the beer production base, the relevant person in charge also said that this will help the company to enrich the layout of high-end beer products and further expand the high-end beer market.
Conclusion: In recent years, in order to promote the healthy development of my country's wine industry, the state has issued a series of favorable policies, and the wine industry represented by beer will enter a new round of development. In the environment of more fierce competition in the industry, beer companies speed up the transformation and upgrading of production lines and production technology upgrades, which may become an important competitive advantage in the future.